MARKET OPERATION

GROUP STRATEGY
Our long term strategy is to build a sustainable international cider-led, multi-beverage business through a combination of organic growth and selective acquisitions.

The medium-term strategic goals for the Group are:

  • to maintain strong brand market combinations in core markets by investing in, and innovating with, our premium brands
  • to transform our international business through investment in brands and infrastructure and through the development of strategic alliances

thus enhancing future earnings growth.

Market Operation Information


C&C Brands

CIDER BRANDS
Bulmers is a premium, traditional blend of Irish cider with an authentic clean and refreshing taste.

Magners is a premium, traditional blend of Irish cider with a crisp, refreshing flavour and a natural authentic character.

The Gaymers cider range has just been relaunched to include apple, pear and two fruit flavoured ciders.

Blackthorn Cider is a West Country legend and is one of Britain’s best known ciders.

Olde English is a traditional medium dry cider and is enjoyed for its distinctive taste.

Addlestones is a premium cloudy cider, smooth and easy drinking thanks to its unique double fermentation process.

Hornsby’s is an American cider which combines traditional cidermaking techniques with American attitude. It comes in two styles, Crisp Apple and Amber Draft.

Other cider brands include Bulmers Berry, Bulmers Pear, Magners Pear, Magners Specials, Special Vat, K, Natch and Diamond White.
BEER BRANDS
Tennent’s Lager is brewed to the highest standards to create a lager with a crisp taste and refreshingly clean finish. Tennent’s has been made with pride in the heart of Glasgow since 1885, but is famous far beyond its home city. Tennent’s Lager is Scotland’s best-selling lager.

Tennent’s Original Export is brewed in Glasgow using finest natural ingredients, including 100% Scottish barley. It is a golden lager with a well rounded flavour and a distinct smooth maltiness.

Caledonia Best is a refreshingly modern, distinctive new pint that is perfectly balanced, sweet and smooth, with a malty, roast flavour and a pleasant hoppy bitterness.

Other beer brands include Tennent’s Extra, Tennent’s Scotch Ale, Tennent’s 1885 and Caledonia Smooth.
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